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inNOvation & Global Culture

COURSE:  ETEC 531 (Elective Course), Cultural and New Media Studies, Course Description


TITLE:  inNOvation & Global Culture


To produce two media productions that thematically respond to one or more post-test questions from the modules presented in the course.  To prepare mediated responses that demonstrate understanding of the content.  To test media design skills.


These assignments challenged me to experiment with non-print media in cyberspace. For my first media production (MP), I chose to explore the question “Describe the ways in which Intellectual Property Rights (IPRs) inspire and inhibit innovation”.  When I read the following quote in Murphie & Potts (2003), I knew I wanted to explore copyright for my first MP, “The conviction of many artists and theorists is that digital technology has made copyright – and the conventional notion of authorship – obsolete” (p. 71).  As I researched and gathered content for my MP, I reflected on how I would feel if any of my content was used without, at minimum, attribution.  At this point, I do believe that as teachers, it is our moral imperative to share with our colleagues when speaking of teaching resources.

For my second media production, I chose to explore the question “How might the emergent global culture fundamentally change who we are as human beings?”  I answered this question through the lens of education and technology by discussing the benefits of global culture through technology.  This media production included many aspects from my professional practice, including my interest in UDL and global citizenship initiatives that I have been involved with that have utilized technology in a positive way.

Creating both MPs was a way to show that I am able to communicate by converging images, text and sound.  Furthermore, I believe that both of these assignments demonstrate comprehension of the deeper issues related to educational technologies.

As with my “Am I an Artist?” MP, I used Keynote to create my slides and then imported them into iMovie to put the MPs together.  I searched RCRD LBLa free music download service to select the soundtrack for my MPs.


inNOvation & Global Culture





representation & expression & engagement

UDL Guidelines:

  • 1.1 Offer ways of customizing the display of information
  • 1.2 Offer alternatives for auditory information
  • 1.3 Offer alternatives for visual information
  • 5.2 Use multiple tools for construction and composition
  • 5.3 Build fluencies with graduated levels of support for practice and performance
  • 7.1 Optimize individual choice and autonomy

Creating media productions is similar to digital storytelling in that they can be used to tell a story or represent knowledge.  Although media productions may include text, the message is supported by visuals and audio.  Students could create media productions as an alternative to writing a traditional essay or written response.  Teachers could create media productions in order to provide options for perception and comprehension.


Murphie, A. and Potts, J. (2003). Culture and technology. New York: Palgrave Macmillan.

representation    |     expression    |     engagement